Account Profiling and Customer Profiling: Importance and What it is?
Account profiling is a process that marketing and sales teams use to gather as much information as possible about their customers. The goal is to create a detailed profile of […]
What is Incremental Growth and Why it’s important?
Before starting an incremental growth project, you should conduct research to determine which features will provide the most value for your users. Your decisions about what to add and how […]
Semiotics in Advertising: How Semiotics Reshapes Advertising
What is Semiotics? The study of signs and symbols is called semiotics. More specifically, we can define it as the science of signs and symbols in communication. It was termed […]
How to craft the perfect RFP Response
Running a successful RFP process can be tricky. It’s not just about following the correct steps, it is also about making sure you are getting the right data to respond […]
What is the marketing research process? Ultimate Guide
Marketing research is an investment that can help your company achieve its goals. A well-conducted marketing research process will provide you with the insights you need to develop products and […]
What are Engagement models: Types, Pros and Cons
Engagement models are one of the best ways to improve customer service. These days, customers expect companies to go above and beyond in order to earn their business. As a […]
What is Visual Merchandiser” Why it’s important for Business
Visual merchandising is the use of visual elements to create a mood or tell a story. The goal is to bring life and energy into an otherwise dull space. It’s […]
Why is Supply Chain Management in eCommerce Important? Here is everything you need to Know
Successful e-commerce companies know they need to invest in their supply chain. A company’s success depends on the strength of its supply chain, which connects suppliers, manufacturers, and distributors with […]
SaaS SEO: Ultimate Guide Beginner to Advance
The world is changing. The days of significant corporations dominating the landscape are gone, replaced by a new generation of scrappy startups who are challenging the status quo and creating […]
What is DTC marketing? All you need to Know
It has become increasingly clear that the pharmaceutical industry is not immune to the same problems that plague other industries, such as misleading advertising. One example of this is direct-to-consumer […]