Benefit of strategic management – Why it’s important?

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Creativity is an important quality for any company to have. It drives new ideas, innovation, and progress within a business. But creativity can be difficult to achieve in the workplace when so many distractions distract people from focusing on their work.

If you want your employees to be more creative at work, one way of doing this is by implementing strategic management strategies into your company strategy. By developing a plan for how your team will execute tasks and communicate with each other.

You can ensure that everyone has time to think creatively about their goals while also making sure they follow through on what’s been laid out for them. This ensures they stay productive without getting distracted or stuck in loops of unproductive thinking, which could lead to burnout.

What are the Benefits of Strategic Management, and Why is it Important?

Strategic management is a branch of management that involves companies planning, organizing, and decision-making to help leaders reach their business goals.

Effective strategic management also helps companies prepare for the future by identifying opportunities before they arise and formulating plans on how to capitalize on them when they do come up.

The strategic management system is necessary for any type of company that needs to coordinate any form of activity that takes place within its structure.

It could be simple coordination or a complex system involving several people from different departments and organizations to work together for the common advancement of an entity.

It can be said that the importance of strategic management is highly imperative in a modern business where there are various types of entities competing with each other in order to get ahead of other entities.

Therefore, it is crucial for companies to put strategic management in place in order to make them stay competitive and give success in the business world.

Components of strategic management model

The components of the strategic management model are as follows:


The visioning stage of the strategic management model is one of the most important steps to lead to success. It should be defined by a statement that has an overall objective for what it wants to achieve in the industry, business process, product, or service. The vision also includes how the organization intends to achieve its objectives and set out achievable goals so it can achieve its vision in the future.

Strategic planning

The strategic planning stage is the process of formulating the strategy for attaining goals. Once all of the available opportunities and threats have been evaluated, a plan of action should be developed to decide which opportunities are most promising and how best to take advantage of them. This includes creating strategies including target markets, budgets, and marketing plans.

The purpose of strategic planning is to involve all members of the company in order to make them feel responsible for its future success. By allowing each team member to share their ideas throughout this process, the company can maximize their creativity while ensuring that they remain on task.

Resource allocation

The resource allocation stage focuses on allocating available resources to the plan that will be used for attaining goals. It is important to stress that this stage also takes into account where there are inadequate resources and may need recycling or replacing.

By making sure each employee has what they need. You can ensure that your company achieves its strategic objectives.


The implementation stage focuses on carrying out the plan established in the strategic management process. This phase can be challenging since it involves working with various team members to ensure that they are operating as intended and adjust as necessary.

It is important to keep track of progress throughout this process, so the team has a sense of accomplishment from what they have accomplished thus far

Organizational designs

The organization design stage focuses on the structure of a company or group of companies. The organization can be set up in any way that allows it to operate with the most efficiency and ability to run smoothly as possible, which may involve multiple stages for different departments within a larger organization.

This is also an important step as it will basically determine how each department will run once they are put into place.

Change management

The change management stage focuses on putting the strategic plan into action. It is important to maintain the focus of each team member so that they can perform as expected and attain goals quickly with limited symptoms of confusion or disruption throughout the process. This part of strategy implementation also includes changes based on feedback after being put into action.


No strategy will work if employees don’t understand what is expected of them or their role in making the plan produce results.

Communicating expectations and goals with clear deadlines, measurements for success, and recognition when milestones are achieved is key to ensuring everyone is on the same page.

Capital budgeting

Allocating the right amount of money to invest in new ideas is important for success. It’s important that the funds are being spent on something that will have a high return on investment or provide an advantage over competitors.

Decision-making process

When leaders make decisions, they should consult their teams to make sure everyone understands the reasoning behind the decisions and agrees with them. Including employees in decision-making encourages them to get buy-in, which can also help give them more motivation for working together towards success.


Having the right skills and talent to be able to make strategic decisions is a key component in achieving success. This can be done by hiring the right people, ensuring managers have the skills they need to develop their direct reports, and ensuring opportunities for workers’ career growth within the company.

Intangible assets

In today’s business world, intangible assets such as intellectual property and organizational culture are just as important as physical assets such as machinery and real estate. This includes protecting what is already owned and making sure the intangible assets of a business, such as an established reputation or customer base, aren’t harmed by decisions made by leaders.


Building a good reputation in the industry will make it easier to attract good talent, business partners, and clients. By cultivating strong relationships with other businesses in the industry, companies can utilize these resources for their benefit.

Having a well-developed strategic management approach will help an organization achieve success or give it an edge over its competitors.

Advantages of strategic management

The advantages of strategic planning are numerous. It allows an organization to meet goals, keep track of where it is in the process of achieving goals and get feedback on how well it is doing through the management approach.

The advantages include:


  • Allows companies to make more informed decisions
  • Helps employees collaborate and work together better
  • Creates a competitive advantage
  • Helps make sure the right resources are being utilized
  • Creates a structure and helps keep employees on track
  • Allows companies to develop key capabilities needed for success
  • Allows organizations to develop a strong internal culture through communication and employee engagement
  • Helps improve the reputation of an organization
  • Helps with decision-making
  • Helps managers be more effective in developing staff
  • Allows leaders to keep talent engaged and happy through recognition programs.

Disadvantages of Strategic Management

While having a strategic management approach has many advantages, it also comes with its limitations. Some limitations include:

  • Strategic planning can be time-consuming and require a lot of effort
  • It may not produce the results expected if employees don’t understand what is expected of them or how to achieve success
  • Difficult to implement in smaller organizations with limited resources
  • Strategic planning requires a level of commitment and continuity that may not always be present
  • Sometimes, changes to strategies get delayed because it takes time for information to reach all employees.
  • Employees may feel less autonomy if they are not involved in decision-making
  • When planning is done on a too short-term basis, it becomes difficult to set goals and meet expectations.
  • Employees may become more focused on the limitations of their capabilities rather than the opportunities of meeting goals.
  • It can be complicated to implement in larger organizations with many layers of management.


There are limitations to having a strategic management approach, but these limitations can be overcome through communication and understanding from everyone involved. With limitations in mind, a strategic management approach allows for the greatest chance of success for your eCommerce or offline Business.

Different types of strategies in strategic management

There are several different types of strategies that can be used in strategic management. Different approaches will work better for certain organizations depending on the industry, size, and goals. Different approaches to the strategy include:

  1. Strategic Alignment: aligning the organization’s strategy with its vision is a good way to start developing a strong strategic plan.
  2. Strategic Agility: being able to adapt quickly is important for an organization because the future is unknown, and planning should reflect this. Different strategies will be better at maneuvering through its environment depending on how much it knows and which environments it operates in.
  3. Focus Strategy: focus strategies are used to narrow down objectives that need to be accomplished.
  4. Growth Strategy: growth strategies are used to expand existing product offerings or services and increase revenue
  5. Cost Leadership Strategy: focusing on providing products and services at an affordable rate while still being profitable is a common cost leadership strategy. The importance of strategic cost management to reduce costs and increase productivity should always be a top priority.
  6. Product Differentiation Strategy: a type of focus strategy where the organization will look to develop products that stand out from competitors’ products in some way, shape, or form. Differentiating a product can be done through services, packaging, etc. Differentiation can be used to distinguish an organization from its competition and gain a competitive advantage.


Challenges faced by companies in the present day and how they can be overcome with a good strategy

Strategic management is important to ensure that an organization is successful in the present day. We live in a dynamic world where things are constantly changing.

Since there are changes, it is good for organizations always to be prepared because if they are not, they might get left behind or fall short of their goals.

Furthermore, many challenges are faced by organizations today, which can be overcome with a good strategy. The main challenges faced by organizations today are:

  • Difficult for companies to meet or exceed expectations.
  • Anticipating the future is difficult because of the differences in every industry, so it’s unpredictable.
  • With many competitors and new technologies emerging quickly, there is a lot of uncertainty about what will happen next.
  • It is difficult to incorporate changes in a short amount of time and maintain cohesion within an organization.
  • Employees tend to lose motivation when they don’t feel involved with the decision-making.

The challenges faced by companies can be overcome with strategic management, which includes:

  • Strategic planning requires information from everyone involved in the organization.
  • Everyone involved with the company will have to be on board to work together successfully.
  • Strategic management can help organizations reach their goals through the implementation of good strategy, which relies on understanding from everyone involved.
  • Proper communication is necessary so that all members are informed about what’s going on within the organization.
  • A good strategy will help organizations increase revenue, reduce costs, and grow in general.

Tips on how managers can help employees succeed at work and improve morale


  • Managers should be approachable and give employees the opportunity to voice their concerns.
  • Employees should feel like they are involved with decision-making in order for them to work harder and be more productive.
  • Management should hold team members accountable if necessary, but not in an aggressive manner because this can make morale worse.
  • Disciplining employees has to be done with just cause for it to have a positive effect. It shouldn’t be used to bully or scare employees into working harder.
  • Management needs to communicate regularly and openly with employees and consider their opinions on things.
  • Managers need to treat everyone fairly and avoid favoritism.


We hope this article has helped you understand the benefits of strategic management and why it is important. The main challenges organizations face today can be overcome with an excellent strategy, which relies on understanding from everyone involved in the organization.

Although Strategic management has advantages and disadvantages as well, so, while planning the strategy, managers or owners need to consider the strategy that fits their organization best.

We hope you find this blog post helpful. If you have any queries or suggestions Please feel free to share in the Comment Box Below


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