How to do On-Page SEO of Ecommerce Website

How to do On-Page SEO of Ecommerce Website

On-Page SEO is a very important part of Search Engine Optimization. If you want your eCommerce website to appear on the top page in Google, Yahoo & Bing search engine result pages, then you must optimize your site for on-page SEO.

Here are some useful tips for eCommerce website optimization:

Use a unique title

Use a unique title. Don’t even think about using one of your competitor’s titles for your article! Search engines give priority to threads with unique titles or tags.

Use a unique description

The meta description will be shown in Google, Yahoo & Bing search engine result pages. This section should be 150 characters or less and describe the contents of your article/website. You should match this text with your SEF(Seach Engine Friendly) URL to achieve the best result.

Define H1-H6 headings

To define H1-H6 headings: An H1 (or level 1 headline) should be the main part of your article. Usually, you should write an H1 using strong verbs. You can also use other heading tags like “<h2>” and “<h3>” to highlight specific sections of your articles/website.

Put them in order! For example, if you want to put a subsection in your page, start with ” <h3>subsection</h3>”. Don’t forget that each page must have only one primary heading, and all other headings should be defined as secondary. Using this method will help Google crawler better understand the structure of your eCommerce website, and this will result in a more accurate index.

Use ALT Tags for eCommerce Websites

For SEO, using images with ALT tags is very important. Search engines read all ALT tags when indexing web pages. Page title should be used in the ALT tag of the page header. If you do not have an image to represent your article/website, don’t worry!

You can make a “not-image” image and put it as your article’s representative. For example: <h2><img src=”” alt=”” /></h2> It will tell crawlers that this is an  H2 header and there is no need to index it. If crawlers find any images in your article, you should make sure that the representative image is located at the top of your article or website (before all other images).

This will help crawlers understand the structure of your eCommerce website better and therefore provide more accurate indexing results. To achieve best result on search engine optimization, use ALT tags with proper keyword density. 

Make HTML code Valid

Make sure that All HTML code must follow rules of semantic coding to make it valid. Search engines read HTML code, so you should use valid XML or other formats for your content.


To get a better understanding of the contents of your article/website, search engines use the <describe> tag very often. Make sure that you have used these tags on your website. The search engine will crawl and understand description tags easier than other elements on web pages.

To get more accurate indexing results from search engines, don’t use the bold word in <describe> tags because they can see this as spamming. Use Price Table & Global Rank table instead of Price List & Country/State rank Tables from different countries/states to achieve the best result.

Use White Space 

To make your site look user-friendly, it is important to use a white space between different elements of the pages. It gives more flexibility to search robots while indexing web pages.

Avoid using Flash Files 

Flash files are not readable by search engines, so you should avoid using them.

Use keywords in the URL

The meta description will be shown in Google, Yahoo & Bing search engine result pages. This section should be 150 characters or less and describe the contents of your article/website. You should match this text with your SEF URL to achieve the best results. Search Engines give priority to sites that have keywords in the URL path.

They follow the rules of keyword stuffing while indexing web pages, so keep this point in mind while creating URLs for your site.

Use keywords in the Title tag

Search engines give priority to sites that have keywords in the Title tag. The title tag is the most important keyword when ranking web pages, so you should use it wisely for your site.

Check META tags are Valid

If META tags are valid for your site, a search engine robot will visit the page and check it. If META tags are not valid, your site will be dropped from ranking. So make sure that META tags for your site are created correctly. Do not repeat words or phrases in your META tags, do not use ‘Click here, or other unnecessary words.

Make Alt text unique

Make alt text unique – Search engine robots read this element while indexing a web page. If you want to keep your keywords in the alt text, create unique content for it and avoid repetitions of words.

Make sure that there are no critical elements missing from critical HTML.

Avoid Duplicate content

Try to avoid duplicate content for your site, because it can lead to penalties. If you want to use some other page on the same site, make sure that you will give proper credit after using it. You can also use rel=canonical tag while copying contents from other sites.

Avoid over optimizing 

It is not good to use too much of your keywords. Try to keep reasonable limits while optimizing site for search engines.

Use fast site speed 

Nobody likes to wait longer for something, so it is recommended that you use an optimized site speed while developing your website.

Avoid over linking 

It can be said that Google’s algorithm penalizes sites with many sites from the same domain linking back to the homepage of a single site if these links are not naturally found on the web.

Make your site easy to crawl 

A lot of things can hamper a search engine’s ability to crawl and index your website, so you should avoid them as much as you can. If there are any problems with crawling or indexing your website, it is recommended that you consult a professional for help.

Reviews are one of the most important factors to make your eCommerce  business successful. Reviews provide insight for prospective clients on how other people perceive your brand. Reviews also help SEO by providing valuable backlinks to your site.

Reviews are the best way to judge how good or bad a product is, and when they come from independent sources, it’s even better. Reviews increase product visibility and provide a sense of credibility to your eCommerce business. In short, reviews are essential for your business’ success!

Encouraging consumers to leave remarks is mostly a your marketing aim. Your work as an SEO expert is to evaluate current comments and assess their quality and quantity. The greatest approach to get more evaluations is through well-designed email marketing, which makes it simple and pleasant for customers to leave reviews on your website.


The process of optimizing your website for search engine optimization (SEO) is not an easy task. It takes time, effort, and money to create content that gets found by potential customers in the SERPs.

But it’s worth it! If you want to grow your business through online marketing strategies, then SEO should be part of your game plan.

Luckily, there are some great resources out there like our blog post on how to use on-page SEO tactics to improve organic traffic and increase conversions which can help get you started with this difficult task.

You can also optimize your eCommerce store for search engines by applying these strategies.  If you have any question or something to share don’t forget to comment below!

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