Creativity is a key element in any successful business. The ability to come up with new ideas and solutions that other people haven’t thought of before can help you to dominate your market, generate more revenue, and grow exponentially.
It’s not just the entrepreneurs who create these new ideas – it takes creativity from all team members.
This article will show you how product content optimization can help you improve your eCommerce store so that it generates more sales than ever before.
We’ll also walk you through how you can optimize your product content step by step.
Let’s get started
What is product content optimization
Product content optimization can be defined as “a method that greatly increases the chances of your eCommerce store’s products getting noticed by online shoppers.”
The method involves adding the right keywords to your product pages so that they show up when potential customers search for them. This can be quite a challenge because you need to use the correct words and phrases while not making them seem like spam.
However, product content optimization has been proven to yield results quickly and easily.
Why does it matter
You might wonder why you should bother with product content optimization in the first place.
It all boils down to sales. The more sales you make, the better the impact on your bottom line will be.
That is why it is essential to do product content optimization. While keeping in mind that it’s something that you’ll need to continue to do in order to get the best results.
Advantage of Product content optimization
Product content optimization has so many advantages, such as
- Your product ranks higher; this means more traffic
- More conversions from search engine
- Improves your rankings on Google and other leading engines
- It helps you reach a wider audience.
- Better brand positioning
How do you optimize your store’s products?
t content optimization is very easy to do these days. Many software tools can help you with it, making the whole process quick and easy.
The latest trends in product content optimization include using more images and videos, adding relevant metadata (like relevant keywords), using long-tail keywords in your content, and much more.
I break down this into 18 different steps.
1. Figure out your product uniqueness
The first step in product content optimization is to find out what makes your product unique. This will help you stand out and attract the attention of many shoppers. Here is a list of things you can consider for each product:
- Materials used to make the product
- Size / color / shape
- Environmental attributes (such as organic)
This is a very quick and easy way to figure out, at a glance, what makes your product unique.
2. Find the best keywords for your store
Once you know what makes your product unique, it’s time to find out which words or phrases people will use to search for it online. Your goal is to make your product rank higher in search engines, so the more specific you are here, the better.
You can use tools like Google Adwords Keyword Planner or Analyst’s own keyword suggestion tool to help with this step.
3. Write Optimize Product Descriptions and Meta Titles
Once you are done with keyword research, it’s time to start writing meta titles and descriptions for your products. This is an essential step because if you don’t write unique content for each product, Google might consider you a spammer.
You will need to use the keywords that you found during the previous step in your product pages. You can either do this manually or use software to help you with it.
4. Focus on content structure
One of the essential elements of product content optimization is structure. Make sure to structure your content with the keywords you researched. This means putting them close to each other and, more importantly, making sure they appear at least once on every page of your website.
5. Carefully Select Product Category
Since each category has its own page on your store, choose the ones that best represent your products in order to get more buyers. This can be done during the initial planning phase and will definitely require some time and effort on your part.
However, if you do it right, you’ll get even better results when it comes to product content optimization.
6. Use product image alt tags and filenames properly
To drive more traffic towards your store, make sure that you add an image for each of your products. To do this, you will need to use relevant keywords in the name of your images and in the alt tags. This is another step that you can automate using software tools or just do it manually.
7. Optimize Text length
When it comes to product content optimization, you have to keep in mind that text length matters. While writing a product description, keep in mind not to go too much in detail. Product description should have enough information to convince your customer but not so much that it starts becoming boring for your visitors.
8. Add Keywords in Product
While writing product descriptions and titles, keep in mind to use the primary keyword because it represents your product. Also, you can use your primary keywords in bullet points to optimize product descriptions.
9. Focus on On-Page SEO
When optimizing a product, it is essential to focus on the On-Page SEO of your eCommerce store.
This includes using the suitable heading types, optimization of content for all user intent, metadata, schema markup, to name a few.
10. Proofread content
While optimizing your product content, nothing is more important than grammar and stylistic writing. This is because it communicates the idea of your product to your audience in a new light. You can hire an editor to help you with this step if needed, or you can benefit from Grammar checking tools.
If your product description or title contains grammar mistakes, it reflects badly on your business. The customer might consider this to be an indication that the product will be of poor quality. For this reason, it is essential to proofread texts multiple times before putting them up in your store.
11. Link to High-Priority Pages
When it comes to product content optimization, you have to remember that your product pages aren’t the only page on your store. You might want to link back and forth between various categories in order for them to understand better what you’re offering.
This means that when writing descriptions and titles, include links back to your product pages and other pages on your store.
12. Use Natural Anchor Text
While linking, you should use natural anchor text and not too many of them. If you add links that contain unnatural keyword-stuffed links, it will hurt your rankings in the long run because Google tends to punish this type of behavior.
13. Optimize Your Calls to Action
Call to action is very important in product content optimization because this is what will convert your visitors into buyers. In order to get the best results from your calls to action, try using them together with power words and numbers.
It is also important to remember that you should use your primary keywords in your calls to action so that the search engines can determine what they are trying to rank for.
14. Optimize product URL
A rich keyword URL not only looks beautiful but also has the potential to get you good rankings.
The main idea behind using product URL optimization is that the search engine should drive maximum traffic to your store.
While creating a URL, please keep it simple to understand and easy to remember and add essential keywords at the front of the URL to make it easier for users to find what they are looking for.
15. Try to Improve Branding
The ultimate goal of your product content optimization is not just to boost sales but also to spread awareness about your brand. So while writing the descriptions and titles, add value to your business by building a stronger brand image.
The only way to stand out from your competitors is to make sure that your brand makes an impact on the minds of your customers.
16. ADD FAQ
FAQs help in product content optimization because they add value and provide more knowledge to your visitors about a specific product. Every FAQ should have at least one related question with it so that you don’t bore your customers with too much information.
Make sure that if you add an FAQ, it is relevant to what you are talking about because customers take questions very seriously since it shows them the value you place on their opinion.
One last thing to remember is that your FAQ should not be sales-y or promotional, so avoid mentioning certain keywords in it.
17. Optimize Content for Mobile
Do you know that more than 70% of eCommerce sales are made via mobile? So if you are not optimizing your content for mobile, then you are losing out on 3/5 of your profits.
Mobile optimization is extremely important because even though Google can’t penalize you directly, it might hurt the rankings of your pages in the long run. Content optimization for mobile means your content looks good at Mobile resolutions, and you use Responsive Web Design (RWD) technology that will adapt itself to any screen size.
18. Keyword density
While doing content optimization for the eCommerce store, make sure that you are mentioning your keywords multiple times if possible. But don’t stuff them all over the place because Google is smart enough to recognize this behavior and may punish you for doing so.
Try to use your keywords two or three times at max on any given page as a rule of thumb.
19. Update Product content regularly
Updating the product content from time to time is very important because your customers want to find the most recent products.
It simply doesn’t make sense for somebody to go through pages and pages of your e-store when they can see all the newest products on one single page. So always try updating the product content every time you add a new product to your store.
The outdated information can also be bad for your product content optimization because if somebody tries to buy something and it is not available. Not updating the products will weaken the trust of the visitors to your store.
Product Content Optimization FAQs
What is Product Content Optimization?
Product Content Optimization can be defined as “a method that greatly increases the chances of your eCommerce store’s products getting noticed by online shoppers. In other words, Product Content Optimization is a way to measure how well your product content is doing in relation to key performance indicators (KPIs). This allows you to test and improve customer engagement with your site.
How can you optimize product content?
The best way to do this is by utilizing tools like Google Analytics and Webmaster Tools.
These tools will allow you to see the types of content your customers are engaging with and how satisfied they are. You can then use this information to optimize the content in order to increase engagement and conversions.
What are Product Content Optimization Strategies?
Product Content Optimization strategies Include:
1. Optimizing product titles and descriptions: The more detailed and intriguing your titles and descriptions are, the better chance you will have of driving engagement with your site.
2. Using quality images: Customers want to see what they are buying. High-quality images that show the product from different angles will increase engagement with your website.
3. Optimizing videos: Videos are becoming more popular on ecommerce websites. If you have a video that illustrates your product or brand, then you will be able to reach an entirely new audience
What type of content should you optimize?
You will want to optimize product titles, descriptions, images, and videos. By optimizing all of these elements, you will be able to drive the customer closer to a sale more effectively.
What are the best practices for optimizing product content?
Optimizing product content is all about creating quality information that the customer values. This includes providing what they are looking for in terms of images, videos, descriptions, and features.
Why is content optimization important for SEO?
Optimizing your content will lead to higher rankings. When brands optimize their titles and descriptions, they are targeting the right keywords and phrases for search engines. This directly impacts SEO and how Google or other Search Engines views your site.
Product content optimization is a key area of digital marketing that every business owner should be thinking about. After all, your website’s SEO and conversion rates depend on it.
Fortunately, there are many ways to optimize product content for the customer experience without having to know anything about neuroscience or cognitive psychology.
This article has outlined some tips you can use when optimizing your eCommerce store so that visitors find what they’re looking for faster and more efficiently while being sold at the same time.
What do you think about this article? Leave your thoughts and comments below.