Tag: Co-Creation in marketing

  • What is Co-Creation in Marketing and Why is Important?

    What is Co-Creation in Marketing and Why is Important?

    The past decade has seen a significant change in the way marketing is done. The old model of advertising products by interrupting people with TV commercials or newspaper ads has been replaced by the co-creation of value. This new form of marketing involves giving consumers something they want and then asking them to tell their […]