Tag: digital marketing

  • What is Co-Creation in Marketing and Why is Important?

    What is Co-Creation in Marketing and Why is Important?

    The past decade has seen a significant change in the way marketing is done. The old model of advertising products by interrupting people with TV commercials or newspaper ads has been replaced by the co-creation of value. This new form of marketing involves giving consumers something they want and then asking them to tell their […]

  • What is Incremental Growth and Why it’s important?

    What is Incremental Growth and Why it’s important?

    Before starting an incremental growth project, you should conduct research to determine which features will provide the most value for your users. Your decisions about what to add and how frequently to release these updates are guided by user feedback. By adding only the features that your users want, your product can grow more quickly […]

  • Semiotics in Advertising: How Semiotics Reshapes Advertising

    Semiotics in Advertising: How Semiotics Reshapes Advertising

    What is Semiotics? The study of signs and symbols is called semiotics. More specifically, we can define it as the science of signs and symbols in communication. It was termed by American linguist and philosopher Charles Peirce (1839–1914) to mean “the doctrine of signs” or, more generally, “semantics.” There are three main aspects to semiotics: […]

  • How to craft the perfect RFP Response

    How to craft the perfect RFP Response

    Running a successful RFP process can be tricky. It’s not just about following the correct steps, it is also about making sure you are getting the right data to respond with. This blog post will cover everything from what an RFP response should look like, to how to differentiate your business in the marketplace. What […]

  • What is the marketing research process? Ultimate Guide

    What is the marketing research process? Ultimate Guide

    Marketing research is an investment that can help your company achieve its goals. A well-conducted marketing research process will provide you with the insights you need to develop products and services that meet your customers’ needs and expectations, as well as track customer satisfaction levels. The process may also lead to no actionable changes for […]

  • What are Engagement models: Types, Pros and Cons

    What are Engagement models: Types, Pros and Cons

    Engagement models are one of the best ways to improve customer service. These days, customers expect companies to go above and beyond in order to earn their business. As a result, many businesses have turned to engagement models to improve their customer service. In this blog post, we will take a look at engagement models, […]

  • What is DTC marketing? All you need to Know

    What is DTC marketing? All you need to Know

    It has become increasingly clear that the pharmaceutical industry is not immune to the same problems that plague other industries, such as misleading advertising. One example of this is direct-to-consumer advertising (DTCA), which refers to the practice of pharmaceutical companies promoting prescription drugs directly to consumers. Pharmaceutical companies have traditionally focused on marketing their products […]

  • Influencer Marketing Benefits That You Must Know

    Influencer Marketing Benefits That You Must Know

    Influencers are people who have a significant impact on the buying decisions of others. They can be celebrities, athletes, or company employees with large social media followings. There is no actual limit to how many followers an influencer can have, but it is recommended that they would have a large number of followers in order […]