Tag: Semiotics

  • Semiotics in Advertising: How Semiotics Reshapes Advertising

    Semiotics in Advertising: How Semiotics Reshapes Advertising

    What is Semiotics? The study of signs and symbols is called semiotics. More specifically, we can define it as the science of signs and symbols in communication. It was termed by American linguist and philosopher Charles Peirce (1839–1914) to mean “the doctrine of signs” or, more generally, “semantics.” There are three main aspects to semiotics: […]