What is a Guest Post? Ultimate Guide to Guest Blogging

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Guest blogging is a type of blog post that comes from an outside author invited to write on another blog. Experts in their field often write guest posts, and they can be especially valuable for blogs with small readerships because the other bloggers bring new content to the site.

What is guest blogging, and why should you do it?

Guest blogging is a term that’s frequently used to describe the act of submitting blog posts, which you write specifically for another website, domain, or multiple websites.  Guest bloggers write their original content and then publish it on other blogs.

For example, if you’re new to blogging and just launched your first post, writing guest posts for other bloggers will help you get your name out there and grow your audience.

Guest blog posts are used for exposure to new audiences, exposure on other authority sites, backlinks, awareness of your brand/product/service, and increased credibility.

For Newbie Bloggers, guest blog posting can be a very powerful and effective method of driving traffic to their website. Most people want to write guest posts on sites that have a ton of readers and visitors because those bloggers will then share the article with their readers.

This means that you might receive thousands or even millions of visitors to your guest blog post, which can be a great way to promote your Blog or eCommerce Websites for lead generation.

In this article, I’m going to tell you why guest blogging is essential and how guest blogging can be used as a powerful outreach tool to boost your blog traffic. I’ll also break down how to write high-quality guest posts and even provide guest blog service on Freelance marketplaces to get paid.

Let’s get started

Types of Guest Blogging

Guest blogging can be done for a number of reasons, but there are three main guest blogging types to know about.

Guest Blogging for Businesses 

Business guest blogging aims to help businesses develop relationships with other related companies and ultimately grow their reach on the Internet.

Business guest blogging campaigns are typically directed towards lead generation or driving sales, but they require a more strategic approach than just writing your guest post and publishing it online.

Guest Blogging for Nonprofits and Charities  

Nonprofit guest blogging is another common blogging type that aims to bring awareness about a certain cause or demonstrate how your nonprofit organization has helped people in need. When guest blogging for nonprofits, you’ll need to follow the guidelines of the charity to ensure your guest post will meet their expectations.

Guest Blogging to Build Your Personal Brand

Guest blogging for personal branding is the guest posting type that we’re most familiar with because it’s what we use to build our online presence and credibility as a blogger. Writing guest posts can help you become recognized as an authority in your Niche by showing readers how much you know about a subject. Promoting guest posts on social media can also help you grow your following and community.

Paid vs. Free? 

There’s a big difference between guest blogging for free and guest blogging for pay.  Paying guest bloggers usually write more in-depth articles than their unpaid counterparts because they can better dedicate time to each guest post since they’re getting paid.  The blogger will also share Paid guest posts on social media, which means you get more exposure for your guest post.

When guest blogging for free, there’s no guarantee that people will share your guest post.  But paid guest bloggers are more likely to share their guest posts because the host blogger wants to promote them in exchange for money.

The benefits of guest blogging for your business or blog

Guest blogging can be an excellent way to reach new customers, increase your blog traffic, and boost your search engine rank. If you are a business owner or even just an individual blogger, guest blogging is something that you should look into further because it provides so many benefits.

Even if you have already established yourself as a blogger with thousands of readers, guest blogging can still help you reach new audiences.  Guest blogging provides value to readers while also providing value to businesses because it helps them establish themselves as an authority in their field and get exposure for their products or blog posts.

Here are a few benefits of guest posting for businesses and blogs

1) Increased Exposure

The whole point of guest blogging is to drive more traffic to your website by reaching an entirely new audience or a different section of your current audience.  For example, if you post an article for a parenting blog, then the parents who follow that site may visit your website and become customers.

2)  Authority Branding

One of the best benefits of guest blogging is that it helps you establish yourself as an authority in your field. Building your brand and becoming an authority requires time and consistency, no matter what industry you’re in. Guest posting on popular sites can drive more traffic to your website while also increasing your credibility online.

3)   Increase Social Media Followers and Network

Another benefit of guest blogging is that it can be used as an outreach opportunity to grow your social media following.  Social media sites are a great way to connect with new customers because you can build relationships with them through Twitter, Facebook, or even on LinkedIn.

4)  Improved Search Engine Rankings

This is because when you produce articles on other blogs that have a lot of readers, then those readers will share your content with others. When Google sees that your content is being shared on many different sites, it will rank your content higher. So, others can also benefit from it.

What is guest posting in SEO

Many Newbies believe that guest blogging for SEO is essential for success. Guest posting is indeed a great way to drive traffic and generate leads for your business or blog. But it’s not directly related to Search Engine Optimization (SEO).

Recently John Mueller (Search Advocate at Google) Clarified via Twitter and stated that “Over the last few years, Google has been discounting guest posting links. He also mentioned that Google has years of data on hand to teach algorithms how to recognize and devalue guest post links, so they don’t boost a site’s ranking.”

So, it means that blogging for SEO isn’t essential as we consider. Even, If you spam guest posting links, it can ruin your website’s reputation, and Google’s spiders will penalize the guest post too.

However, it can help you if you do it naturally for knowledge sharing purposes and not for gaining links. Guest blogging can help you build a good reputation in your Niche and get new visitors to your posts.

In guest blogging, you write content for a different audience, and if your guest post offers value to the reader, then Google will be happy with your work and even might reward your article with a good ranking.

How to find a blog that will accept your article

If you’ve decided that guest posting is suitable for your business or blog, then the next step is to find a website to guest post on. But how do you find a guest blogging opportunity?

If you search on Search Engines, many guest blogging websites are available that allow you to submit guest posts free of cots as far as you have quality guest posts. Even I believe if your content is quality and unique, every blogger will be willing to accept it. So, there are a lot of guest blogging opportunities are available for quality content providers.

What are Quality Guest posts?

Here are a few tips for creating a quality Blog

  • Guest posts must be unique: This is because Google doesn’t like duplicate content and guest posts are no exception to this rule.
  •  Article Length The length of guest posts varies depending on the guest blogging website, but guest posts should be at least 500-1000 words long.
  • Social Media Integration If you have a Facebook business page or Twitter profile, integrate it into your guest post and mention it in the article.
  • Quality Images and Videos: Include relevant images and videos that will help readers understand your content better.
  • Original Research: If you’re guest blogging for a finance or business blog, include data and stats that the site’s audience will find interesting.
  • Relevant Calls to Action: Try to include appropriate calls to action in guest posts. Your call to action could be a link back to your website, a link that will send users to a Blog, survey, or questionnaire, or even a discount code for a product or service if you are running a business or providing services.

What you can do as a guest blogger

Even, If you don’t have a blog or business, still guest blogging is an excellent way to make money by providing guest posts service on different freelance marketplaces as a writer.

As a business owner,  If you are not familiar with content writing and don’t have much time to write a guest post, you can reach out to a potential guest blogger.

How to find and reach out to potential guest bloggers for Business marketing?

The best way to find guest bloggers is by looking at other guest posts. See who has written guest posts on the same site you want to guest post on and reach out to them. You can also try looking at several websites that allow guest contributors and reaching out to those individuals.

Another simple way of finding potential guest bloggers is Freelance marketplaces like Upwork, Freelancer, or Guru dot com. You can post a job offer to a guest blog and get guest bloggers to apply. Even if you are a writer, guest blogging is a Golden opportunity for you to start a guest blogging business.

Things to avoid when guest blogging

There are a few things you should avoid while guest blogging for your guest post.

  • Beware of guest posting networks that require you to link back to their site on every guest blog you publish or require you to buy links on other websites. These are paid guest posts, and Google might penalize the blog for it.
  •  Don’t guest post on blogs with spammy content. Google might penalize your guest blog or even the guest blogging website, which can harm your reputation in the long run.
  • Don’t guest post on any website with the sole intention of selling your product or service. Your guest posts should be informative and educational, not promotional.
  • Don’t guest post using duplicate or spun content. Major guest blogging websites reject your guest posts because of the duplicate content factor, so get a unique guest article.

Conclusion

Guest blogging is an excellent way to get your voice heard and build authority in the eyes of your industry. Guest posting can be beneficial for both bloggers who want more traffic and website owners looking for quality content that converts into leads. We hope this article has helped you understand “what is a guest post? What guest posting in SEO is? And how to go about it. If you have any queries or thoughts to share on this topic. Please do not hesitate to leave a remark in the comment box below.

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